Safer Internet Day 2011 toolkit Safer Internet Day 2011 toolkit

In 2012 the Insafe network produced the first SID Kit for schools. In previous years, Insafe had produced a basic toolkit containing all the necessary information on that year's campiagn. This is an archived copy of the 2011 toolkit.

Each year, around the world, Safer Internet Day is celebrated on the second day of the second week of the second month of the year – this years edition fell on Tuesday 8 February 2011. The activities were a big success:

  • Thousands of events registered in 73 countries
  • 685 online registrations on our portal
  • 1,200 articles on Google
  • 2,5 million hits on Google News
  • 87,000 visits on our saferinternet portal during the month of February

Each year the Insafe network chooses a different theme around which most of the activities proposed on Safer Internet Day will be focused, even though some countries may choose to “localise” their initiatives.

On 8 February 2011 the whole Insafe network once again joined forces to build a bigger and better celebration on the theme that has been chosen to mark the 8th Safer Internet Day edition, virtual lives, and around the slogan “It’s more than a game, it’s your life.

About virtual lives

The topic 'virtual lives' encompassed online gaming – from simple games to MMOGs (Massively Multiplayer Online Game) – and social networking, i.e. the two online activities most popular with Europe’s youth. As such, it will draw attention to all of them, and its key messages encapsulated opportunities and protection against risks.

Some facts and figures

  • Gamers spend on average 8 hours weekly playing online.
  • Young people sleep 2 to 3 hours less per night than 10 years ago.
  • In January 2010, 18 million accounts were registered on Second Life.
  • Facebook reports more than 500 million active users.
  • Users spend 700 billion minutes on Facebook each month.
  • 13 million players of World of Warcraft (WoW), the world's largest MMORPG.
  • MMORPGs generated $1.5 billion in subscription revenues worldwide in 2008, forecast to reach $2.5 billion by 2012.
  • Up to 250,000 players are simultaneously online on WoW.
  • Transactions and sales of virtual goods in virtual worlds were estimated at $18 billion in 2009.

Messages addressed the risks young people run when they deliberately go virtual, for example through playing a MMOG as an avatar, as well as risks elicited when they project their real self onto virtual platforms, such as uploading a video on YouTube.

The focus was on how the real self lives through the virtual experience. In an MMOG one is truly immersed in a fantasy world. Hiding behind an avatar, players can totally escape into the game. In a social network the line between virtual and real is not so clear. Using a pseudonym will not shield you from exposure to real life behaviors such as bullying, stealing, rejection, etc., and your actions in your virtual life can impact on your real life, meaning that your real self could be misrepresented everywhere and persistently.

Get involved!

Take a stand! By attending or organising an event you contribute to spreading the word.

The celebrations for Safer Internet Day are usually organised around one major central event in each participating country, most of the time a press conference, coordinated by the national Awareness Centre with the help of other national organisations and sponsors from industry in the quest to obtain as much media coverage as possible. Many smaller initiatives are held in other regions of most countries, sometimes lasting for a longer period. All schools, institutions, companies and partners in the field are encouraged to organise their own events and activities on Safer Internet Day.

Looking for ideas for 2012?

You can get involved with an existing national initiative. To do so, contact your national awareness centre or register online to be refered to the committee in charge in your country.

Alternatively it is also possible to start an action of your own. Contact your national awareness centre and they will give you tips to get started and will keep you informed of the progress of the campaign with regular email updates. Besides they will promote your action on their website and help you to find participants. Consider using your voice in the following situations:

  • Improve awareness in your local area.
  • Take action in schools.
  • Spread the word in the media.
  • Become a fan of our Facebook page.
  • Post our banner/publish our press release on your website.
  • Host an event in your community such as a conference on online safety.
  • Arrange a workshop in your media library, school or company.
  • Orchestrate debate for young people and policy-makers.


The resources for 2012 will be distributed by the end of this year. For the time being, this years resources can be still downloaded here: