Iceland launches a new hotline reporting tool on Safer Internet Day 2021

For Safer Internet Day (SID) 2021, the Icelandic Safer Internet Centre planned multiple activities. On the day of SID, it launched a media campaign on the newly updated hotline reporting tool and website. 

2021-04-09
Banner of the Icelandic Safer Internet Centre's Safer Internet Day 2021 campaign

The whole population of Iceland was targeted, and the whole Safer Internet Centre consortium and Steering Committee was involved with planning, including the coordinating team of the Hotline (Save the Children and the National Police). The Icelandic Youth Panel was also involved and was consulted on the language and terminology to be used on the new reporting web for different age groups.

In addition, an online conference on digital citizenship was organised with an estimated 500 people participating. Once again, the whole consortium and Steering Committee were involved in organising the event, including the Ministry of Education.

Schools in Iceland participated in Safer Internet Day

Schools in Iceland participated in Safer Internet Day

New educational models were sent to all elementary schools in Iceland. Schools were equally encouraged to participate in Safer Internet Day by either organising activities at school or class level, or by using some of the new materials to help celebrate the day. The Youth Panel contributed to the development and review of the materials, and gave input on the strategic approach.

Also throughout the day, the Icelandic Safer Internet Centre premiered 10 new short educational video modules, all subsequently made available via the Centre’s YouTube channel and website.

Reflecting on lessons learned, the Icelandic Safer Internet Centre felt that, in their experience, media campaigns are not always the best way to reach its main target groups. Instead, reaching out directly to parents, students and teachers has proven to be an effective way to gain good impact with awareness materials, for example, by sending new material direct or organising conferences that are also streamed. That said, media campaigns involving the Centre’s hotline and helpline have been very successful.

Find out more about Safer Internet Day in Iceland. Alternatively, find out more about the work of the Icelandic Safer Internet Centre, including its awareness raising, helpline, hotline and youth participation services – or find similar information for Safer Internet Centres throughout Europe.

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