Vodafone Group plc
Last updated: 2021-02-07
About our SID activities
On Safer Internet Day (SID) 2021, we will be highlighting the launch of our annual Digital Parenting Magazine in the UK that helps to arm parents with the information they need to enable their children to get the best out of tech.
Since its launch in 2012, 8.4m copies have been distributed to schools, local authorities, GP surgeries and individuals on request across the UK.
With young people spending more time online to as a result of the pandemic, educating them on how to use the internet safely and securely has never been more important. Last year, up to 800,000 copies were distributed, and we hope to share even more in 2021.
Families in the UK can also complete Vodafone’s Digital Family Pledge, a fun mobile tool that helps families create technology ground rules together; more than 6,000 have already created their own pledge.
In addition to this, inspired by internal cyber security best practices and in association with Digital Awareness UK, National Cyber Security Centre and industry partners, we have created a range of awareness tools to help families stay safe in the online space. These assets highlight areas of concern for parents and present helpful tips that everyone can put into practice. We will be sharing these tools actively through our internal and external social channels.
Our employees continue to be advocates of safer internet and work closely with schools, parents, and charities to help them navigate changing digital landscape safely.
What we are doing to support the SID 2021 slogan of "Together for a better internet"…
At Vodafone, we believe that a better internet is one that is inclusive. That’s why we’re committed to closing the digital divide and ensuring that all young people have safe, secure and reliable access to the internet.
The last year has shown how important connectivity is for young people – to communicate, to learn and to stay in touch with the world.
During the crisis, we used the power of digital to overcome some of the challenges experienced during the pandemic:
- In Italy, we immediately redirected new network investment and coverage to support rapid deployment of digital education.
- The Vodafone Germany Foundation has been offering digital skills trainings for students, parents and teachers and e-Education curricula via its educational programme “Coding For Tomorrow”.
- Access to digital education web pages and applications was zero-rated until the end of the school year in Ireland.
- In Spain, we have zero-rated access to educational sites, introduced the Educational program DigiCraft and we support young generations through Future Jobs Finder programme and Code Like A Girl.
- We launched the The Digital Classroom service in Hungary, that allows classes to be delivered offline and online.
We recognise there is much work to be done, and are ready to play our part.
Vodafone is a leading telecommunications company in Europe and Africa. Our purpose is to “connect for a better future” and our expertise and scale gives us a unique opportunity to drive positive change for society. Our networks keep family, friends, businesses and governments connected and – as COVID-19 has clearly demonstrated – we play a vital role in keeping economies running and the functioning of critical sectors like education and healthcare.
Vodafone is the largest mobile and fixed network operator in Europe and a leading global IoT connectivity provider. Our M-Pesa technology platform in Africa enables over 45m people to benefit from access to mobile payments and financial services. We operate mobile and fixed networks in 21 countries and partner with mobile networks in 48 more. As of 30 September 2020, we had over 300m mobile customers, more than 27m fixed broadband customers, over 22m TV customers and we connected more than 112m IoT devices.
We support diversity and inclusion through our maternity and parental leave policies, empowering women through connectivity and improving access to education and digital skills for women, girls, and society at large. We are respectful of all individuals, irrespective of race, ethnicity, disability, age, sexual orientation, gender identity, belief, culture or religion.
Vodafone is also taking significant steps to reduce our impact on our planet by reducing our greenhouse gas emissions by 50 per cent by 2025 and becoming net zero by 2040, purchasing 100 per cent of our electricity from renewable sources by 2025, and reusing, reselling or recycling 100 per cent of our redundant network equipment.