Finnish Safer Internet Centre

Last updated: 2022-12-05

About our SID activities

The Finnish Safer Internet Day has been realised as a week-long media literacy event since 2013 and it is known as Mediataitoviikko or "Media Literacy Week". From 6-12 February 2023, the theme week is celebrating its 11th anniversary. We have over 50 partner organisations providing campaigns, events, educational materials or communication support for the promotion of media skills development. We at KAVI function as the organising party, coordinating and providing curated information on available materials and events for all professionals working in schools, early education, libraries, youth centres, museums, companies and NGOs, who want to take part.

Every year we have around 2,000 registered professionals participating in Media Literacy Week. They will take part in a manner of their own choosing, but they will have a vast variety of materials to use. In January, we will publish an online Media Literacy Magazine 2023. In addition, we collect timeless media educational resources in five different booklets, which are themed by different age groups. The booklets aim to encourage the use of media educational resources all year round. A communication campaign, which will run from January until the end of Media Literacy Week, will promote the media education materials and events of our partner organisations. You can follow the campaign via our social media sites. All of the materials and events will also be compiled on the Media Literacy Week website.

What we are doing to support the SID 2023 slogan of "Together for a better internet"…

Together with our partner organisations, we have been planning, yet again, a comprehensive and interesting theme week of media literacy. Like every Media Literacy Week, all kinds of target audiences will be reached and a wide selection of materials will be created. We will pay special attention to accessible and equal media education among all ages.

In KAVI, our theme for the year 2023 is "Make media education visible". For us, it means the opportunity to make visible the media education work that is currently being done nationally, and encourage our co-organisations to utilise and update previously published, proven materials, instead of always developing completely new ones. According to the theme, this year's new output will be the five different booklets, including resources for media education throughout the year, not only for the theme week.

Additionally, different new media phenomena will be discussed during Media Literacy Week campaigns. KAVI will publish a Metaverse guide and lesson plan for educators together with a specialist. For children, adolescents and families, KAVI will publish an animated video series on its YouTube channel, and related lesson plans. Topics include fears in media, gaming, friendship skills, the first mobile phone, and identity and social media. 

What we are doing to mark the 20th anniversary of Safer Internet Day…

Each Media Literacy Week and Safer Internet Day is special for us. In the coming SID, we will highlight the twentieth edition of the campaign on our social media channels. We will use the special SID visuals published for the anniversary. In addition, we will publish new visuals for Media Literacy Week. They will be colourful and inspiring, and they will contain non-human characters in various everyday media use situations. Please find an example of the visual in the upper right corner of this web page. The illustrator is Antti Sakari Yrjölä, Lieka Oy.

About us

The Finnish Safer Internet Centre (SIC) consists of three partners: National Audiovisual Institute, KAVI (awareness, coordinator), Mannerheim League for Child Welfare (awareness, helpline) and Save the Children Finland (awareness, hotline). All partners contribute to Media Literacy Week (the Finnish Safer Internet Day (SID)) with the National Audiovisual Institute being the coordinator and carrying the main responsibility for the campaign. The SIC is located in the capital city of Finland, Helsinki. For SID 2023, the three partners will have a webinar for parents focusing on children's media literacy and safety skills online.