Finnish Safer Internet Centre
About our SID activities
The Finnish Safer Internet Day has been realised as a week-long media literacy event since 2013 and it is known as Mediataitoviikko or "Media Literacy Week". We have around 40 partner organisations providing events, educational materials, campaigns or communication support for promotion of media skills development. We at KAVI function as the organising party coordinating and providing curated information on available material and events for all professionals working in schools, early education, libraries, youth centres, museums, companies and NGOs who want to take part. This year we will have over 1,500 registered professionals attending the 2020 event week. They will take part in a manner of their own choosing, but they will have a vast variety of material to use.
What we are doing to support the SID 2021 slogan of "Together for a better internet"…
On Media Literacy Week 2021 we are partly in a very different situation as we were last year: several people are studying or working from home and some of the common areas where people have used to meet each other are closed. Nevertheless, we have been planning yet again a comprehensive and interesting theme week of media skills. It is a tradition that we don’t have a specific theme for the MLW, but every year we take a closer look at one target group. This time the group is adults as media users. We have a bit more partner organizations designing campaigns and events for e.g. elderly citizens, or targeting materials for people still in the working life and outside formal education. Children and young people will also have numerous resources created, and our vast pool of partnering organizations will take care that many target audiences will be reached.
The Finnish Safer Internet Centre (SIC) consists of three partners: National Audiovisual Institute (awareness, coordinator), Mannerheim League for Child Welfare (awareness, helpline) and Save the Children Finland (awareness, hotline). All partners contribute to Media Literacy Week (Finnish SID) with the National Audiovisual Institute being the coordinator and carrying the main responsibility for the campaign. The SIC is located in the capital city of Finland, Helsinki.