SAFER INTERNET DAY ARCHIVE
Find out about past Safer Internet Day (SID) campaigns below:
The 15th edition of Safer Internet Day was celebrated on Tuesday, 6 February 2018. With a theme of "Create, connect and share respect: a better internet starts with you!", the day called upon all stakeholders to join together to make the internet a safer and better place for all, and especially for children and young people.
A few highlights of the day include:
- A Thunderclap campaign helped spread the better internet message on the morning of Safer Internet Day with a potential reach of over 2.7 million people.
- On social media, the coordination-level profiles concluded the day with 18,000 fans on Facebook and 31,000 followers on Twitter. The #SID2018 and #SaferInternetDay hashtags trended worldwide several times during the day, being used in over 102,000 tweets, which had a potential reach of 1.5 billion impressions.
- Many influential supporters helped us spread the SID message too – to name just a few: European Commission, Digital Single Market, Commissioner Gabriel, Commissioner Navracsics, Andrus Ansip, INTERPOL, UNODC, Twitter, YouTube, Google, UNICEF, BBC, Android and Microsoft.
- As was the case in previous years, in 2018 we received industry support on Safer Internet Day, and we developed our strong relationships with the likes of ASKfm, Facebook, Google, Snapchat and Twitter. This year, Google included a Safer Internet Day promotion on many of its market search pages while also encouraging a Google security check-up in honour of the day, Facebook provided free ad credit to help boost our posts, Snapchat created a special SID geofilter for its users, while Twitter helped us to raise visibility of our hashtags by creating a special Safer Internet Day emoji and by providing some Ads for Good credit.
- Our partners from European Safer Internet Centres shared their top tips and advice in this SID video message:
For further information on the events of the day, see:
- Safer Internet Day 2018 press release.
- Safer Internet Day 2018 public report, which highlights some of the successes of the 2018 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Supporters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels).
- SID 2018 visuals, templates, gifs etc.
Safer Internet Day 2017
- A Thunderclap campaign helped spread the better internet message on the morning of Safer Internet Day with a potential reach of close to two million people.
- On social media, the coordination-level profiles concluded the day with 16,000 fans on Facebook and 23,000 followers on Twitter. The #SID2017 and #SaferInternetDay hashtags trended worldwide several times during the day with in excess of 125,000 tweets and a potential 1.1 billion impressions.
- The day also benefited from the support of many influential organisations and individuals such as Twitter, INTERPOL, Europol, ITU, European Commission, Andrus Ansip, UNODC, Members of the European Parliament, UNICEF and Manchester United football club, to name just a few.
- The 2017 campaign was also boosted by some great industry collaborations. Google included a Safer Internet Day promotion on a few of its market search pages, promoting the #SaferInternetDay hashtag and encouraging a Google security check- up in honour of the day. Facebook provided free ad credit to help boost SID posts. Snapchat created a special SID geofilter for its users (with a custom one for SID events in the UK and the US also) along with an original animation on its Discover channel, while Twitter helped to raise visibility of the official campaign hashtags by creating a special Safer Internet Day emoji.
- The day also marked the unveiling of self-regulatory initiatives between the European Commission, tech and telecoms companies, broadcasters, NGOs and UNICEF to address harmful content, conduct and contact online in the form of an Alliance to Better Protect Minors Online.
For further information on the events of the day, see:
- Safer Internet Day 2017 press release.
- Safer Internet Day 2017 public report, which highlights some of the successes of the 2017 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Supporters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels).
Safer Internet Day 2016
- Safer Internet Day was celebrated in more than 120 countries across the world.
- At least 21,000 schools and 19.5 million people were involved in SID actions across Europe.
- A Thunderclap campaign was used to spread a message on social media on the morning of SID with a potential reach of 2.5 million people.
- The #SID2016 and #SaferInternetDay hashtags trended several times during the day, with in excess of over 100,000 tweets and potential reach of over 400 million people.
- Activities across Europe included, for example, the development of a mobile application about safer internet use in Croatia, a SID video competition in Cyprus, the launch of new safer internet board game in schools in Hungary and the third edition of SID TV in the UK.
- Activities further afield included a live event for 250+ students at Universal Studios in Hollywood, virtual classroom presentations in Australia, a video campaign with UNICEF and Google to promote a better internet for all in Brazil.
- Safer Internet Day was also featured in several articles by renowned international newspapers: United Nations, The Guardian, Huffington Post and even Monica Lewinsky in the New York Times and Vanity Fair.
- A Safer Internet Day feature appeared in the European Parliament magazine, further supplemented by an editorial piece on online safety featuring quotes from Commissioners and MEPs.
- Download the Safer Internet Day 2016 press release (pdf).
- See the Safer Internet Day 2016 report or summary report for further information.
Safer Internet Day 2015
- Safer Internet Day was celebrated in more than 110 countries across the world.
- At least 19,000 schools and 28 million people were involved in SID actions across Europe.
- On Twitter, the #SID2015 hashtag trended globally several times on SID itself.
- Over 60 million people were reached worldwide with the #SID2015 hashtag throughout the SID campaign period.
- Over 480,000 people were reached by the SID Thunderclap campaign – a way of ‘making some online noise' on the morning of SID itself.
- Over 10,000 fans supported the SID campaign on Facebook.
- The SID video spot was viewed more than 24,000 times on YouTube.
Safer Internet Day 2014
- Safer Internet Day 2014 was celebrated in more than 107 countries across the world.
- At least 19,000 schools and 54 million people were involved in SID actions across Europe.
- On Twitter, the #SID2014 hashtag trended globally several times on SID itself.
- Over 52.2 million people were reached worldwide with the #SID2014 hashtag throughout the SID campaign period.
- Over 328,800 people were reached by the SID Thunderclap campaign – a way of ‘making some online noise' on the morning of SID itself.
- Over 8,000 fans supported the SID campaign on Facebook.
- The generic version of the SID video spot was been viewed more than 23,000 on YouTube.
Safer Internet Day 2013
Safer Internet Day 2013 was the tenth edition of the event, and took place on Tuesday 5 February 2013. The theme was ‘Online rights & responsibilities', encouraging all users of technology – and particularly children and young people – to ‘Connect with respect'. The day was celebrated in over 100 countries around the world.
- Over 10 million participants and over 16,150 schools across all Insafe network countries took part.
- The campaign website received over 276,000 page views during the SID campaign period (and over 55,500 page views on SID itself).
- There were over 15,900 tweets of the #SID2013 hashtag on 5 February 2013, with the tag ‘trending' several times worldwide during the day.
- The generic version of the customary Safer Internet Day video spot was viewed more than 42,500 times on the Insafe YouTube channel.
Safer Internet Day 2012
- Thousands of events were celebrated across 99 countries.
- The main Safer Internet Day action reached a minimum of 154,753 participants.
- There were approximately 23 million Safer Internet Day 2012 Google hits on Google.com and SID was promoted on the main Google search page.
- There were approximately 8,000 Tweets of the #SID2012 tag on 7 February, with the hashtag ‘trending' several times worldwide during the day.
- SID 2012 also marked the launch of the first SID kit for schools.
Safer Internet Day 2011
The Safer Internet Day activities in 2011 were very successful and topped Safer Internet Day 2010 in many respects:
- Thousands of events registered in 73 countries.
- 685 online registrations on our portal.
- 1,200 articles on Google .
- 2,5 million hits on Google News.
- 87,000 visits on saferinternet.org in February.
Safer Internet Day 2010
Safer Internet Day 2009
Safer Internet Day 2008
SID 2008 was a special year as it marked the first themed SID focus campaign and, subsequently, the first awareness-raising SID video clip. The introduction of a theme not only inspired efforts to make the event more memorable than ever, but also resulted in exemplary teamwork across borders hence underlining the global nature of the virtual world.
For SID 2007, mobile operators met in Brussels on 6 February and signed an agreement to safeguard children using mobile phones. This included supporting access control for adult content.
The Insafe network again organised a blogathon and a competition reaching 200 schools across 29 countries.
Safer Internet Day 2006
On 7 February 2006 the network organised a worldwide "blogathon": several organisations and special guests were invited to post blog articles which members of the public could comment on. The blogathon started in New Zealand, moving west across several time zones to end in Argentina.
Other activities around the world included quizzes, online games, a story-telling competition and round table discussions.
In total 37 countries, and approximately 100 organisations took part in SID 2006.
Safer Internet Day 2005
8 February 2005 was the first SID organised by the Insafe network. The number of countries taking part more than doubled with 30 countries and 65 organisations participating worldwide including Russia and Singapore as new additions.
The 2005 campaign was marked by an internet adventure storytelling contest for children, which was turned into a book of stories and then published.
Safer Internet Day 2004
The first Safer Internet Day (SID) took place on 6 February 2004, and was the brainchild of the SafeBorders project. It was celebrated in 14 countries (13 EU countries and Australia).
Since then, the popularity of SID has continued to grow year after year.